This Privacy Policy explains how SUFI PRIME collects, uses, stores, shares, and protects information when brands, team members, shoppers, and website visitors use our platform.

It applies to the SUFI PRIME website, brand dashboards, AI Stylist experiences, product catalogue tools, customer intelligence features, support services, and related functionality.

We may collect account information such as names, email addresses, authentication details, brand names, website addresses, workspace roles, and subscription status.

We may also collect product catalogue information, customer conversations, shopper preferences, product interests, budgets, colours, categories, occasions, analytics, support messages, device information, IP addresses, browser information, and technical logs.

Brands may upload product names, descriptions, prices, product links, images, categories, colours, fabrics, occasions, styles, availability information, and other catalogue details.

Brands are responsible for ensuring that the information they upload is accurate, lawful, and suitable for use within their customer-facing AI Stylist.

When shoppers interact with a brand's AI Stylist, the platform may process messages and detected preferences such as budget, colour, category, occasion, fabric, fit, style intent, and product interest.

This information may be used to generate catalogue-based recommendations, improve the shopping experience, and provide analytics to the relevant brand workspace.

We use information to operate and secure SUFI PRIME, authenticate users, provide brand workspaces, generate catalogue-based recommendations, display analytics, manage subscriptions, deliver support, improve reliability, investigate misuse, and comply with legal obligations.

We may also use aggregated or de-identified information to understand platform performance and improve features without identifying individual users.

Each brand remains responsible for its own product content, customer communications, privacy notices, lawful basis for processing shopper information, and compliance with applicable privacy and ecommerce laws.

Brands should not use SUFI PRIME to collect unnecessary sensitive information from shoppers.

Subscription checkout and payment processing may be provided by Paddle. Paddle may act as merchant of record and process customer payment, billing, tax, invoice, and transaction information under its own privacy terms.

SUFI PRIME does not need to directly store complete payment-card information when payment details are processed through Paddle.

We may use trusted service providers for hosting, authentication, database storage, artificial intelligence, email delivery, analytics, payment processing, security, and technical operations.

These providers may process information only as reasonably necessary to provide their services and remain subject to their own legal and privacy obligations.

SUFI PRIME may use cookies and similar technologies for authentication, session security, account access, preferences, platform operation, analytics, and checkout functionality.

You may control cookies through your browser settings, although blocking essential cookies may prevent login, checkout, or other parts of the service from working correctly.

We retain information for as long as reasonably necessary to operate the service, maintain account and transaction records, provide support, resolve disputes, enforce agreements, and meet legal requirements.

Retention periods may differ depending on the type of information, account status, legal obligations, and operational requirements.

We use reasonable administrative and technical measures designed to protect information against unauthorised access, alteration, disclosure, loss, or misuse.

No online platform can guarantee complete security, and users are responsible for protecting their login credentials and restricting access to authorised team members.

SUFI PRIME and its service providers may process information in countries other than the country where the user is located.

Where required, appropriate safeguards may be used for international data transfers.

Depending on applicable law, you may have rights to request access, correction, deletion, restriction, portability, or objection regarding personal information.

Requests may be subject to identity verification, legal limitations, security requirements, and record-retention obligations.

SUFI PRIME is designed for businesses and is not intended for children.

We do not knowingly request personal information directly from children through brand-account registration.

We may update this Privacy Policy as SUFI PRIME evolves, our service providers change, or legal requirements develop.

The updated date shown on this page will indicate when the latest version became effective.

For privacy questions, data requests, or concerns about how information is handled, contact SUFI PRIME at support@sufiprime.com.